June 2008 - Articles - The International Business Academies

Tell me a story

We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study - of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb...

Published Wed, Jun 06 2008 7:33 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, networking, story

Richard Steckel on Putting Authenticity First

Richard Steckel, author of Making Money While Making a Difference , believes that strategic philanthropy strengthens a company’s brand image by connecting with consumers’ personal value systems. Steckel calls this “the halo effect.” read more

Published Mon, Jun 06 2008 4:08 AM by Get Slightly Famous - Get Slightly Famous

Filed under: Success Stories

where personal branding and technology meet

Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Sarah comes across as very down...

Published Fri, Jun 06 2008 9:18 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, social media, personal branding, web 2.0

Engage or Perish: The Choice Is Yours

Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its...

Published Fri, Jun 06 2008 4:08 AM by Get Slightly Famous - Get Slightly Famous

Filed under: Tips from the Guru

If you vote with soda do you call that a straw poll?

Who says branding can’t be fun… and political? Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey...

Published Thu, Jun 06 2008 9:54 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, politics, jones soda, brands

where branding and technology meet… and lay an egg

Google has done more for the practice of branding today than any other company in the world (sorry Coke). The findability of virtually everything has magnified the end consumer’s strength in the power relationship of a brand. More than any other...

Published Tue, Jun 06 2008 8:15 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, Google, favicon, logo

Should You Write a Book?

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "heard of you" and...

Published Mon, Jun 06 2008 4:08 AM by Get Slightly Famous - Get Slightly Famous

Filed under: Features

June 2008 - Articles

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