Thrive to Survive

Economic cycles are real as we well know. Trying to figure out why they happen is elusive and time consuming and does not lead the small business executive to improved results. We simply need to accept economic cycles are a fact of life.

On a recent television show hosted by Donny Deutsch on CNBC a contributor suggested how we react to cycles - survive in downturns, function in transition periods and thrive in up cycles. Another contributor stated that in the current downturn it is now that we should be more aggressive. Also see this article by Seth Godin.

But the question I would like to pose is why should we act differently?

People nowadays are highly focused on expenses and are working feverishly to produce enough sales to sustain their business. Also, value becomes more important as a means of differentiating one business from another.

Does this infer that business executives "let up" when the economy turns around?

If so, what if executives operate the same when times are good as they do in slow periods?

Controlling expenses and making wise investments is a necessity for small businesses. Value based selling is what creates a sustainable and growing businesses. And aggressive pursuit of more business provides executives increased visibility and control.

One thing does not change - the need for support. Within a community you are not alone. People helping people has and always will be a hallmark for success. Reach out an help others, they will be more than happy to help you.