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I’m getting worried about Nike.

I’m getting worried about Nike. A little holiday shopping led to this observation: There’s too much Nike at Nordstrom’s (hey I don’t spend all my time at Walmart). While Julie tried on shoes it occurred to me that Nike is proving that it is possible to...

Published Tue, Dec 12 2008 12:32 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, commentary, mad scribblings, walmart, Nordstrom's, nike

Cool hunting in a recession

In my last post I left off as I sped on my way to Walmart with a short, but important shopping list. Well, sped isn’t the right word. I kind of puttered around a bit and eventually got around to it. The problem was the list. There wasn’t a sexy thing...

Published Thu, Dec 12 2008 11:21 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, context, mad scribblings, walmart, recession, Apple, gold, coke

Diapers are recession-proof

Diapers are recession-proof. Even cat diapers. Yes I’m a cat person. It may not be macho, but there it is. I could blame the girlfriend, but it would be a fib. I’m a bona fide cat person, and these days, I’m afraid to say, I am cat-with-diapers person...

Published Thu, Dec 12 2008 10:09 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, brands, mad scribblings, diapers, walmart, recession, cats

DavidCohen.com and being a small business

I confess that I do occasionally like to indulge in the old-fashioned habit of nestling deep into the sofa with a magazine and a cat. I enjoy the tactile quality of riffling through the printed pages, and the cat seems to enjoy sitting on my chest. It...

Published Mon, Nov 11 2008 11:01 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, social media, personal branding, commentary, mad scribblings, Reid Hoffman, LinkedIn, David Cohen

Interviewed by Bev Ann Bonds

Just a quick announcement. I recently had the pleasure of being interviewed by Bev Ann Bonds and her esteemed colleague, Lee Kantor. Bev Ann has a regular podcast called Georgia Business Coaches Radio, which is part of the RadioX family of podcasts. Bev...

Published Thu, Sep 09 2008 9:41 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, Live event, podcast

Cramer believes Cramer has a branding problem

Before I get started I need some music. I’m thinking the Rolling Stones. Nothing like a little music when I’m writing, especially when my back is hurting and I’m still feeling toasty from the warm reception to my debut on Seeking Alpha...

Published Fri, Sep 09 2008 8:36 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, personal branding, interlocutor, finance

Jim Cramer has got a branding problem

Jim Cramer, the Mad Money man, Mr. Silver Lining, has a branding problem. He’s the boy who cried “wolf”. Not the boy at the beginning of the story, but the boy at the end, the one that everybody should be listening to, but they ain’t...

Published Tue, Sep 09 2008 9:22 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, personal branding, financial

Apple has a branding problem

What’s that you say? Is this heresy? Apple, your favorite example, the paragon of branding, the lords of iEverything - that Apple? A branding problem?! Surely you jest! Well I hate to say it, but it is true. Apple has a branding problem, and its...

Published Thu, Aug 08 2008 9:20 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, brand problems

Interview on Atlanta Business Radio

Just a quick note to mention that I was interviewed recently on Atlanta Business Radio. Hosts Amy Otto and Lee Kantor made me feel right at home as we discussed how the Internet has impacted the way we brand and some tips that small businesses can learn...

Published Mon, Jul 07 2008 1:28 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, networking, personal branding, Live event, podcast, atlanta business, promotion

Dancing + Chewing Gum = Joy, Courage and Leadership

I’d like to thank Jennifer A. Jones and Dan Greenfield for calling to my attention a wonderful video and a great story that I feel demonstrates the best of what branding should be. A fellow named Matt Harding has been traveling the world and marking...

Published Mon, Jul 07 2008 10:16 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, sponsoring, leadership

Announcements: Begin blogging article and a seminar

Just a couple of quick announcements: 1. I’ve put together an article for those of you readers who haven’t gotten started blogging yet: Getting Started Blogging (and Branding) 2. I’ll be teaching 1/4 of a new two day course called Slingshot...

Published Sat, Jul 07 2008 11:59 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, marketing, Live event, class, seminar, small business

I want a jingle

Confession time, I miss the age of jingles. Sure they still linger around on radio and turn up on the odd low-budget commercial, but there was a time when jingles ruled the Earth. You younger readers might not remember “Chock Full O’ Nuts...

Published Wed, Jul 07 2008 6:45 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts

Tell me a story

We are born with a craving for stories. Ask any parent if their kids ever ask them to read them a report or a product sheet or a market study - of course not, but “tell me a story”, that’s a common refrain. As adults we may not climb...

Published Wed, Jun 06 2008 7:33 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, branding, networking, story

where personal branding and technology meet

Just wanted to point you to a nice interview on Dan Schawbel’s blog with Sarah Lacy, journalist and author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. Sarah comes across as very down...

Published Fri, Jun 06 2008 9:18 AM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, social media, personal branding, web 2.0

If you vote with soda do you call that a straw poll?

Who says branding can’t be fun… and political? Take a lesson from Jones Soda, the oft-feted purveyors of oddball limited edition flavors and arty labels, the folks that make news every Thanksgiving with the arresting annual appearance of turkey...

Published Thu, Jun 06 2008 9:54 PM by David S. Cohen - Left Brain, Right Brain

Filed under: branding thoughts, politics, jones soda, brands

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