“With every deed you are sowing a seed...” - Ella Wheeler Wilcox (1850 - 1919) writer, poet, journalist
John C. Maxwell offers these observations about planting seeds. It all is about giving value before you ask for (expect) something in return.
- A lot of seed must be scattered to produce a crop - It's challenging to find people who see value in your and your business.
- Not all soils produce - Not everyone is interested in your business.
- Must continue sowing - Marketing is a continuous effort; we learn how to focus on our target market.
- The soil that produces will multiply - Customers will help you spread the word.
- Reap in proportion to what we sow - Market a little, recieve little revenue; market a lot, receive more revenue.
- Cannot do anything about last year’s harvest but you can about this year’s - Once it's over it's over; learn from what you did and move on.
- Must believe in the seed you sow, knowing that some will produce - You must be committed to your market, your products and your strategy.
- Once we see fruit, all our effort seems worthwhile - Profit is our reward; monetarily and professionally.
Italic comments are mine.
Question: How prolific and proficient are you at planting seeds?
Art Butcher
Partner and Co-Founder
International Business Academies