Taking risks are a part of common practices whether you are a working professional or entrepreneur. Successful people in the business arenas leveraged risk to grow their business, expand their product/service offerings and dominant their industries. When looking at risk we also should consider our mindset and what would we consider high verses low risk? Are we really ready to take some risks or stay in our comfort zone?
You can identify strategic ways of implementing growth to attract new customers retain existing customers and reach your goals.
"The calculated risks you and your team take should be strategic judgments, not just blind gambles: Protect the downside by figuring out the odds of success, working out what the worst possible consequences would be, then deciding whether to accept." ~ Richard Branson